Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
See how Catalyst worked with Cornerstone Ranches to influence partner decision-making through consumer-facing communications.
Cornerstone Ranches is a fifth-generation independent farm located in Washington's world-famous hop growing region, the Yakima Valley. The farm is known, most notably, for small-batch production and the active utilization of both traditional and modern horticultural processes that have led to multiple World Beer Competition Awards. Its reputation for high-quality yields have made it a favorite supplier among beer brands, from global leaders to small-batch craft breweries.
The company competes against a wide range of independent and corporate farms across the Yakima and Columbia River Valley. Increasing supply has driven the need to go to grow the company’s reputation beyond traditional brokers, though, and begin to directly influence consumer purchasing decisions. That effort would take a range of strategic communications and other resources the company didn’t have “in-house” and didn’t have time to manage.
Catalyst worked with the company's leadership team to create a direct-to-consumer demand generation strategy. It leveraged the company’s history as an award-winning independent hop producer to create demand for beer and other consumer packaged goods made with its hops. This included refreshed brand assets, a website, and other marketing materials under the ‘Craft is Freedom’ label that would help shape this narrative among brewers and consumers alike.
Our work with Cornerstone Ranches has included:
BrandingWe refreshed the company's identity, building on its independent status. Our work included updating logos and other brand assets, creating a defined design language, and documenting it in a comprehensive brand book.
Content SupportWe provided creative resources like photography and videography that allowed Cornerstone to increase its storytelling capabilities. Our work included content strategy, monthly media collection, and creative resources like graphic design to build graphics, video, one pagers, and more.
Digital SupportAs part of making the brand more consumer-friendly, we re-developed and expanded on its digital footprint. Our work included a complete revamp of its website, search optimization, and information that helped position it as the leading consumer-facing value added hop brand.
Communications SupportWe helped shape the organization's persona and reputation with ongoing communications including social media and email marketing programs and public relations. Our work included strategic media and pitching to help shape overarching brand.
We built a specialized marketing communications team, tailored to support the agreed upon strategy and embedded within the client’s leadership team. Our collaborative strategy included ongoing monthly sprint meetings, as needed email communications and real-time data visualization and reporting about our progress. Our team also conducted occasional on-site meetings to ensure clear communication.
Catalyst has been a great marketing partner for the past three years. They are creative, knowledgeable, communicative, and really easy to work with. Can’t recommend them enough.
Our team has been instrumental in establishing Cornerstone as one of the most respected hop growers in the world and helped to establish partnerships with global breweries like Budweiser, Stone-Saporro, and Belgium Brewing.
Unique Communications
Community Engagements
New Partnerships Formed
