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As marketing teams continue to explore AI, executives are asking whether the agency relationships that have powered the communication ecosystem for decades are still relevant. Learn more on this week's post.... 
For many organizations the tension between sales and marketing teams can be palpable. Greater collaboration between the two starts with deeper understanding about their respective roles. Learn more about how sales and marketing teams can drive stronger growth on this week's Insight....
Standing up a full-time marketing team may be one of the most underestimated milestones in the journey of any organization. Because marketing isn’t typically deemed “mission-critical”, it's usually the first to take a hit during cut-backs and the last to receive funding when things are going well....
Over the last 24 hours, someone, somewhere has become aware of your brand. Whether that awareness came from TV, social media, word of mouth, etc… it was the first in a series of interactions that will move the needle up or down on how confident they feel about your products or services....
With stories, we can reflect values, emotions, and interpersonal dynamics in a way that helps audiences feel an experience rather than just hearing about it. These capabilities, in turn, allow us to field a much more nuanced set of social interactions....
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