An award-winning creative team with a deep grasp of omnichannel storytelling

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Embedded Martech Solutions

Access the full-stack creative resources you need to communicate your brand’s most important ideas.

Creatives are the beating heart of any communications strategy. They help position your brand by communicating its most important ideas through skills ranging from copywriting to video editing. Catalyst delivers with an integrated creative team who work directly with our strategist, martech, and project management teams day in and day out.
  • Graphic Design
  • Motion Graphics
  • Video Production
  • Video Editing
  • Visual Effects
  • Short & Long-Form Copywriting
  • Marketing Automation
  • Creative Ideation
  • Chatbots
  • Illustration

Creative leaders that understand omnichannel storytelling.

Complexity in the marketing ecosystem has grown and so have the resources needed to support it. Emerging brands often set unrealistic expectations on one or two creative “unicorns” to support a wide range of omnichannel creative tasks – resulting in strategic/creative misalignment, burnout, and bad first impressions.
Catalyst’s integrated solution, including a full-stack creative team, solves the challenge by providing on-demand access to the resources you need. Our creative team is integrated from the ground up with other strategic, technical, and operationally driven resources allowing us to build clear, compelling and concise creative materials that communicate your brand more effectively.

An Integrated Team of Creative Resources to Tell Your Brand Story

1

Define Your Goals

As part of the discovery process, we’ll define the type and volume of creative resources you’ll need to meet your objectives.

2

Create Your Style

We’ll develop a style guide that helps define your visual and editorial style based on previous branded materials collateral.

3

Manage Progress

Your PM will work with you to set up a collaborative workflow for scoping, gaining approval, and iterating on new content.

4

Report on Results

Our team will work with you on an ongoing basis to advise on creative strategy and ideation limiting your resource requirements.

Creative Capabilities FAQs

What if I don’t have an existing visual style?

Our creative team has experience working with a diverse variety of brand assets from enterprise level ecommerce to emerging startups. If you have a logo, we can usually extract a set of visual principles for representing your brand. However, we strongly recommend investing in a more extensive branding process to define concepts ranging from image selection to copy as soon as you’re able.

How do I make creative requests from Catalyst?

Our workflow includes a tested form for submitting various types of creative requests, including as much or as little information as you have at the time. If you want to provide additional details or thoughts, your project manager will be happy to set up a call to ensure that we understand your creative task well enough to fully scope the project before getting started. Iterative followup can take place via phone or email.

How involved do I have to be in the creative process?

There’s no hard and fast rule. Each of our clients' look for a different level of involvement in the day-to-day creative process. While many are confident enough in our understanding of their brand to go straight to market, others want to be more deeply involved with iterative feedback and final approval.

Do I need a creative retainer?

Many types of projects, like new web design, social media, et al, are scoped with creative hours included. You may choose to add a creative retainer for anticipated and ongoing monthly work such as ad hoc graphics and other promotional materials, but we do offer an additional hourly rate on all creative services.

How do I work with creatives on my project?

We want to keep our creative team focused and functioning at peak efficiency, so a good portion of your communication with Catalyst will be handled directly through an integrated project manager. Your PM may decide to bring in various creative team specialists on a case-by-case basis where it might benefit clearer communication, but this tends to be the exception rather than the rule.

What is your process for getting approval on creatives?

Depending on the type and complexity of the creative, we generally allow for three rounds of feedback. This workflow can change depending on the project though. For example, where website design and development projects are concerned, we offer a three part process that includes wireframing, mockups, and prototyping, each with multiple rounds of feedback themselves. Workflow definition is included included in every project proposal.

What if I need more resources than what is allocated in my creative retainer?

We try to keep creative retainer hours as flexible as possible and do allow for monthly rollover (usually up to three months) to ensure that you’re getting the most use out of your services. The cost and process for requesting extra creative resources will be defined in your final proposal. That said, understanding the nature and volume of these creatives ahead of time helps us build economies of scale for our clients, so we strongly encourage that creative services are scoped on a twelve month basis.

Who owns the intellectual property on the materials Catalyst creates?

You have limited IP rights to all creative materials. The two exceptions to this rule include fair use of creative materials to showcase our own capabilities and language that prevents you from reselling our work on a commercial basis without our approval (with a business sale exception).

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