Integrated Branding Services that Help You Get Recognized and Build Value
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Integrated Branding Services
Go beyond the logo with branding services that position you at center of your audience's story
Brand Go to Market
Buyer Personas & Journeys
Brand Profile Development
Style Guides/Brand Books
Case Studies with Branding Services
An Integrated Approach to Branding Services Purpose-Built to Support Growing Organizations
The most iconic brands of the last century are defined more often by the loyalty they inspired than their visual aesthetic. Visual trends come and go, but these brands invested in a deeper understanding of their audience’s journey – including how buyers wanted to see themselves, why they take ownership of their favorite brands, and what drives their purchasing behavior.
Catalyst’s approach to branding services works on both fronts. We build creative, engaging, and easily recognized brand assets and the design systems vital to managing their long term growth. Our process also includes qualitative and quantitative analysis that helps us shape and position your brand with the desired qualities to most effectively reach your target audience.
Our Process for Building a Great Brand
Our process starts with discovery meant to uncover key aspects of your audience’s journey through qualitative and quantitative analysis.
We’ll draft a brand strategy that includes profile, positioning, and messaging statements based on your marketplace.
Our design team will use an iterative process to build new logos as well as the colors, fonts, and images that will come to define your brand.
We’ll organize the finalized assets into a design system that can be used for maintaining brand integrity for future communications teams.
Branding Services FAQs
What’s the difference between a logo development and a branding process?
Do you just design logos?
Yes, but standalone logo development is usually a temporary bridge to a larger branding process in which the organization’s core themes can be explored and developed. If you’re just looking for a logo, please contact us for more information. If it’s not a good fit, we’d be happy to refer you to any of our trusted agency partners for further discovery.
Why do I need branding?
How involved do I need to be in the branding process?
We understand the branding process takes concentration and a considerable amount back and forth to really engage with. That’s a luxury many leaders are short of, especially in the early stages of growth. Still, it’s one of the most valuable investments you’ll make. Our process works to facilitate your participation, making the best use of your time with focused discovery meetings and multiple-choice directional feedback. We’ll handle summarizing your brand into a visual identity, but will need dedicated input to do it correctly.