Integrated Content Marketing Services for Growing Organizations
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Content Marketing Services
Build a loyal following with content marketing services that shape your authority around a unique topic
From infographics to video, content is what brings your organization’s message to life. It establishes expertise and communicates your unique persona in a way that drives evangelism. We help growing brands leverage today’s most successful content marketing strategies with the full- stack strategic, creative, and technical capabilities to implement content at scale.
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Editorial Strategy & Planning
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Editorial Calendaring
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Creative Content Ideation
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Inbound Marketing Strategy
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Mid/Long-Form Copywriting
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Video Production & Editing
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Multimedia Production Support
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Graphic/Motion Design
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Experiential Content Design
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Content Analytics
Case Studies with Content Marketing Services
An Integrated Approach to Content Marketing Purpose-Built for Growing Organizations
Today’s most successful brands understand that value is the key stone to long-term evangelism and customer loyalty. Delivered at the right time to answer buyers’ most pressing pain points, content marketing builds value by shaping perceptions of your brand through demonstrations of your subject matter expertise throughout the path to purchase.
Our approach to content marketing gives your expertise a voice by marrying subject matter authority with the timeless power of storytelling to create deeply compelling brand experiences at scale. Start growing your audience by delivering engaging content at scale over all the platforms, channels, and devices where your buyers now spend time.
Working with Catalyst to Implement Content Marketing is Easy.
1
Learn
We’ll build a custom content strategy that defines the type, format, and velocity of your content as well its KPIs based on your objectives.
2
Build
Our content marketing team will create a collaborative workflow for ideating on and building regular content based on your resources.
3
Embed
We’ll meet regularly to implement the strategy, bringing your team in at key milestones in the process as we bring new content to market.
4
Iterate
Over time, we’ll analyze your content’s performance and iterate on strategy in order to increase its impact on your overarching goals.
Branding Services FAQs
What is content marketing?
Content marketing is the practice of using various types of self-produced media to demonstrate subject matter expertise important to your audience’s buying process. It’s often said that content marketing performs one of three functions: To inform, educate, or entertain. That’s because the best content blends storytelling and expertise to build your brand’s authority within a target audience.
What’s the difference between content marketing and the use of social media platforms?
Though they often overlap, content and communications modalities like social media and email, involve largely separate workflows; one covers creation and the other, distribution. Different organizations couple and uncouple management based on their unique organizational infrastructure, but technically, content can be used over any number of channels, including print, so it’s not strictly synonymous with social media.
We see the two joined more closely with strategies like inbound marketing where content is used to gain traction around specific subjects and track KPIs like impressions and engagement back to actual product sales.
How Do You Build Content on Something You're Not an Expert in?
While audience, subject matter, and voice changes between every organization, content marketing’s core philosophies stay consistent. Our team knows how to ask questions and adapt quickly relying on a combination of internal and external expertise (that includes you), to fill in the gaps. At first, you’ll likely get a number of questions from your community manager about specific industry terms, periods of high activity, important messaging, etc The longer we work together, the more we’ll be able to handle the day-to-day communications and reach out to you on an as needed basis. If you’re interested in the range of our communications work, please review our case studies page.
How much of my time will it take?
Content marketing, like any creative task, is multi-faceted and should paint an authentic and nuanced picture of your expertise by layering different types of media. Our strategy generally pulls from a wide variety of formats to do it; each needs a different level of involvement from your team. Some content, like blogs, can be relatively hands off. Others, like case studies or podcasts, you’ll need to be very involved with while we’ll create strategy and provide direction. We can usually tailor our content strategy around your involvement, but in order for the partnership to be successful, it will need active and ongoing engagement from your team. Overall, we can generally reduce the load of a strong content marketing program by about 80%.
How long does a content marketing campaign last?
Content marketing, communicating your organization’s subject matter expertise, is a core marketing and communications modality and, in most cases, should be a central aspect of your marketing mix for as long as your organization is in operation*. Since our scope of work focuses on facilitating growth in our clients, we generally look to hand off the reins to an internal team as soon as your team has the strategic, creative, and technical capability to do so and move to a more consultative role.
*In some integrated campaigns, content marketing can be used as a strategic PR or advertising tool.
Where do you distribute content?
Standard distribution points are usually decided on during the scoping process and platforms can vary widely between your sector and vertical. Content can be distributed via communication-related services ranging from social media to email to direct mail as is best suited for your business objectives.
