An Agency-of-Record Partnership Built on Retained Knowledge of Your Brand Across Projects

Looking for an Agency of Record Partner?

Tell us a little about your goals and a strategist will reach out to get started.

Agency of Record Relationship

Gain on-demand access to an integrated marketing team who understands your brand, strategy, and customers with an agency-of-record relationship.

As brands grow, they need supplemental marketing capacity and expertise to support specific communications objectives. Multiple agency partnerships tend to create entropy though. Catalyst’s agency-of-record model is designed to provide growing brands with the intermittent resources they need to scale quickly without losing economy of scale.
  • Social Media Marketing
  • Email Marketing
  • Content Development
  • Inbound Marketing
  • Search Engine Optimization

An Integrated Approach to Agency of Record Relationships

As organizations grow, their ability to quickly inflate and deflate resources in response to new opportunities and pain points becomes even more important. Marketing leaders often resort to hub-and-spoke style relationships with multiple siloed agency partners – each competing for their marketing dollar, rather than working together to amplify it.
Catalyst’s agency-of-record partnership offers a better solution. When we work together, you gain access to a secondary layer of full-stack marketing resources – deeply familiar with your brand and ready to build new messaging on an on-demand basis. Our full stack solution allows small core marketing teams to accomplish big communications objectives without the overhead.

A Long-Term Marketing Partner Who Understands Your Goals

1

Learn

You’ll meet with your assigned project manager and strategist to drive understanding of the factors driving your campaign.

2

Build

We’ll provide you with a strategy that includes the deliverables, cost, timeline, and collaborative strategy we think will have the greatest impact.

3

Embed

We’ll provide frequent updates on our work through collaborative channels including needs, progress, and impact on the objective

4

Iterate

We’ll work with you to oversee or implement changes to your organization as well as measuring potential impacts of their change.

Creative Capabilities FAQs

What is an “agency-of-record”?

The “agency-of-record” term goes back decades and typically refers to a marketing or communications partner that’s been previously approved by higher ups to work on the company’s brand and other marketing materials based on demonstrative knowledge of its brand standards. These relationships usually involve some type of economy of scale around pricing based on an exclusive relationship.

Do you handle “one-off” projects?

Yes, one-off projects are both a frequent entry point for working with Catalyst and the result of an ongoing relationship in which a client has graduated from subscription-based services or wishes to run the two in parallel. Depending on the unique circumstances of the project they can be grouped with both tactical or agency-of-record models.

As my agency-of-record, how often can I reach out to you?

As little or as often as you’d like. We commonly handle multiple simultaneous, but non-aligned projects for clients. Just reach out to your project manager to get started and we’ll set up a discovery call to see how we can best meet your needs.

How are agency-of-record relationships billed?

Most agency-of-record based projects are billed on a per project or hourly basis, but there is no “hard and fast” rule. Depending on the nature of the project, billing can be divided into equal monthly payments or made on a % completion basis. If you’re looking for ongoing support, tactical models may work better for you.

What is the purpose of an agency of record relationship?

These relationships were set up to help you build a relationship with partner who could amplify the scope and expertise of your team without employing those team members on an ongoing basis. They allow brands to scale more efficiently by keeping their internal marketing costs lower while maintaining additional power and flexibility.

What is the difference between agency-of-record and a one-off agency project?

Catalyst’s agency-of-record solution includes typical marketing agency objectives like new website, product launches, et al, but gains additional value with each new collaboration. That’s because our cumulative knowledge of your visual and editorial voice and objectives grow with it. Agency-of-record relationships mean better understanding of your audience, faster go-to-market, and lower comparative pricing.

Ready to Take the next steps? Set up a discovery call.