Commuications Services that Drive Engagement at Every Stage of the Buyer Journey

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Creative Leaders that Understand Omnichannel Storytelling

Messaging is an essential gear in today’s dynamic marketing and communications machine. Integrated communications makes it more effective by outreach as part of a larger ecosystem of marketing strategies, working together to deliver seamless omnichannel messaging at scale.

Our Communications Expertise

  • Communications Strategy
  • Social Media Marketing
  • Email Marketing
  • Public & Media Relations
  • Influencer Marketing
  • Media Outreach & Pitching
  • Community Relations
  • Television/Streaming Advertising
  • Media & Press Kits
  • Reputation Management
  • Crisis Management
  • Internal Marketing

Creative Leaders that Understand Omnichannel Storytelling

In today’s hyper-saturated communications ecosystem, public sentiment is more often shaped through the comments sections than a press conference. The brands that are willing to meet buyers in the places they now spend time with unique, authentic, and engaging real-time communications are winning the fight for market share and building advocacy at record pace.

Catalyst helps growing brands make it feasible without the development of a resource heavy in-house communications team. We’re not just a stop gap solution either. Our team of experts understands how to leverage the communications ecosystem and build creative, compelling omnichannel content that shapes the narrative around your brand.

Our Process for
Public Relations

01

Learn

Our team will work to understand your current communications methodology examining your brand, content, and communications workflows.

02

Build

Depending on the type of engagement, we’ll embed with your marketing and communications leaders developing ways to share your latest events in real time.

03

Embed

We’ll embed with your organization becoming an communications marketing resource you can turn to for daily outreach and real time customer engagement.

04

Iterate

Our team will request additional info from you where needed, but we’ll manage day to day communications. You’ll provide feedback through collaborative channels.

Communications Services Case Studies

Closing the Skills Gap with Smart Learning

Artificial intelligence has sparked a fourth industrial revolution, but also created a massive skills gap. SkillUp Online is closing it with responsive online learning.

See Full Case Study

Breaking New Ground in the Cannabis Space

As a leader in the B2B Cannabis space, SoRSE was helping to break an emerging market. The startup needed to do more than sell, though. It needed to educate.

See Full Case Study

Building Customer Relationships at Scale

With so many options for consumers, bLoyal needed to make the case that omnichannel loyalty was no longer the exception, but the rule.

See Full Case Study

Public Relations Services FAQs

What is public relations?

You’d be forgiven for feeling a little confused over the definition of “public relations” in today’s business ecosystem. While it’s frequently used as an overarching term to describe all earned media, it’s also been described as a discipline within that ecosystem. We use the latter definition, characterizing it as a group of messaging activities used to shape your brand within a target audience through outbound communications. It includes disciplines ranging from pitching to press conferences.

Aren’t content and marketing communications the same thing?

While content focuses on ideation and development, communications focuses on delivery. This is not a perfect or unilaterally accurate definition. And, while they're symbiotic in nature and overlap in many places, (you can’t have content without communications and vs), the processes and workflows required to manage them require different skill sets. For instance, those who are passionate about brand positioning or content creation tend not to be as fascinated with the technical aspects of analytics or email delivery rates. In some use cases - especially larger company’s - it makes sense to have these skill sets work as one team. For our use case, separating them allows us to be more flexible and responsive to our client’s existing internal and external resources.

If I have resources to build communications can you do the rest?

Yes! And vice versa. We can handle them as one complete and ongoing deliverable, but strive to be as flexible as possible to our client’s unique business model as possible. We also offer flexible design retainers that can be used for a wide variety of This is a great topic to make sure you cover in your initial discovery session.

How do you know my brand voice?

Embedding with a new brand is always a learning process. We encourage clients to develop style guides that define brand voice, tone, and other editorials styles up front, but realize that they may not always have them. We can learn a lot from previous content, keep open lines of communication with your team, and have a variety of internal expertise ranging from hospitality to technology. The first few months of our relationship will be filled with learning opportunities and have a comprehensive system in place for collecting your feedback on content until you feel comfortable with us flying on our own.

What is your approval/feedback process?

We deploy a number of procedural and platform-based measures both for getting your feedback on outgoing communications as well as ensuring grammatical and subject matter accuracy. They include approval of drafted content, two person editorial teams, and defined procedural signoff for all content.

How do you handle crisis situations or negative press?

Occasionally communications come up that demand immediate and/or high level processing. We have a tested crisis management procedure for handling them. Once you, your community manager, or project manager has flagged the issue we’ll put all further communications on hold. One of our team will reach out immediately to schedule a conference call so that we can align on messaging and build a response as well as answer potential follow up questions and comments. Once messaging has been delivered, we’ll resume communications and contact you with further inquiries. Catalyst does offer additional public relations and reputation management crisis services on an as-needed basis.

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    Create multimedia content based on your subject matter expertise and aligns buyers with your brand persona.

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    Share the latest information about your products and services through integrated outreach and messaging.

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  • Out-of-Home

    Build awareness outside the screen with street-level marketing services that make customers look up.

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  • Branding

    Get recognized and start building deep advocacy with brand marketing services that position you for growth.

    Read More >
  • Digital

    Reach your audience online with integrated digital marketing support from websites to online advertising.

    Read More >
  • Content

    Create multimedia content based on your subject matter expertise and aligns buyers with your brand persona.

    Read More >
  • Communications

    Share the latest information about your products and services through integrated outreach and messaging.

    Read More >
  • Out-of-Home

    Build awareness outside the screen with street-level marketing services that make customers look up.

    Read More >