Amateur Sports Marketing Case Study
Shaping a Legacy for One of Country’s Most Respected Amateur Sport Leagues at 50 with Integrated Marketing Support
Washington Youth Soccer is one of the most respected amateur soccer leagues in the country. It serves as an elite development program for the official ‘US Soccer’ and ‘US Youth Soccer’ teams and its alumni includes global legends like Michelle Akers, Deandre Yedlin, and Jordan Morris. Approaching its 50th anniversary, the organization began a process of refreshing its brand and online presence in preparation to drive interest and support the next generation of the Pacific Northwest’s most promising young athletes.
The Pain Point
Adapting to Constituent Expectations
An Integrated Marketing Strategy
We deconstructed the organization’s existing style - retaining the most recognizable assets, updating and creating definition around the rest, and aggregating them into a communications system that could be used to build compelling and consistent stories.
As part of our ongoing engagement, Catalyst created a wide variety of multimedia assets and collateral to support the organization’s objectives from slide decks to informational one pagers, to social media collateral that grew engagement with the organization.
Our team leveraged the updated brand materials to build a newly mobile-optimized 300+ page website focused on accessibility, discovery, and engagement. Our process included information architecture, content, design, development, and project management.