CanniTech Marketing Case Study
The Client
Pioneering the Business of Cannabis.
Founded in Washington State (after becoming only the second area of the country supporting “legal cannabis”), SōRSE Technology jumped out as an early B2B leader in an emerging commercial cannabis economy. It began by productizing water-soluble emulsions needed to make popular CBD and THC infused food, drink, and topicals. As additional states have legalized, the company has quickly become the country’s leading provider of functional cannabis ingredients. It now powers a unique portfolio of cannabis-based consumer packaged goods – from soda to body lotion.
The Pain Point
The Marketing Challenge
The Strategy
An Integrated Marketing Strategy
Branding
Tie the brand’s existing visual assets into a comprehensive business-facing set of brand standards – one that could align and support its visual identity across the sales and marketing team.
Digital
Design/develop, integrate, and optimize a twenty page lead gen driven website communicating the company’s proprietary processes and products. This work includes ongoing CRM integration support.
Content
Support the organization’s sales and marketing process with development of an animated explainer video and content marketing strategy and creative content development.



