FinTech Marketing Case Study
Providing Access to APAC
Institutional investors have flocked to Asia Pacific for over two decades. Once there, they face a unique set of challenge that make it difficult to aggregate and normalize market data for use in everyday investment decisions however. Their pain points include limited access to investor events (like earnings and quarterly meetings), a complex web of regulatory hurdles, local language barriers, and more.
Investors have to weave together business development, operational, and technical processes, just to extract small amounts of actionable data. SCRIPTS Asia provides a deeply scalable solution that offers institutional investors instant access to event data for almost 2500 partnered brands. Its service includes reliable English language translation services, near real-time transcriptions, and an award-winning platform that indexes hundreds of pieces of metadata from each event.
The Pain Point
The Marketing Challenge
To do it, SCRIPTS Asia needed to create a seamless brand experience – one in which its sales and marketing teams were able to reach out to prospects with just-in-time messaging delivering the right offer to the right people at the right time to drive the purchasing decision. It needed strategic, creative, and technical, and marketing operations support to put the pieces together and begin working
An Integrated Marketing Strategy
Define the brand's visual and editorial identity, including its brand strategy, profile, messaging to make it recognizable. Combine them into brand standards that can be used to ensure consistency across teams
Provide a wide array of digital marketing support from redesigning the company’s website to . Ongoing work includes strategic and technical support including CRM, MAS, and Email/SMS marketing integration.
Build the organization’s subject matter authority through thought leadership materials, sales and marketing collateral, multimedia content et al. Use it to legitimize the brand and drive word of mouth among fans.
Manage the company’s editorial calendar, including social media, email marketing, and messaging. Engage in daily conversations with learners using the platform to develop long standing relationships