Nonprofit Marketing Case Study
Driving Inclusion with Visibility
Special Olympics is the leading global advocate for people with intellectual and developmental disabilities. In Washington State, the organization serves more than 17,000 athletes, on and off the field-of-play, through a wide range of athletic, as well as social, educational, and career programming – all guided by the Olympic spirit. The organization is powered by a network of over 8000 volunteers and countless additional community partners, donors, and advocates. Marketing plays an ever-expanding role not only in driving participation but in telling a story about how that participation impacts its constituents’ lives.
The Pain Point
Competing in the Nonprofit Ecosystem
An Integrated Nonprofit Marketing Strategy
Branding support has ranged from the development of a style guide used to build consistent and compelling messaging across hundreds of community partners, to work on the identity of various fundraising campaigns, to messaging for strategic initiatives.
Digital marketing support included custom website design, development, and maintenance, PPC advertising, and a range of consulting services designed to integrate its digital marketing stack from customer relationship management to automation.
Content marketing work has included thousands of creative materials communicating the organization’s mission and principals, core programs, and calls-to-action. They include everything from graphics, to multimedia, webinars, videos, and more.
Communications are the most important part of shaping a compelling story about the work it performs. We’ve embedded with the organization to shape and deliver messaging through social media, email marketing, and public relations channels for 5+ years.