Software as a Service Marketing Case Study
Catalyst works with a B2B SaaS Startup to Shape its Brand, Develop Messaging, and Reach Potential Leads with Integrated Marketing Support.
Building a loyal customer base is more important than ever for today’s retailers. The consumer ecosystem is evolving rapidly and the rise of online behemoths, economic volatility, and changing demand, have many on their heels. Scaling customer retention has always been a challenge though.
It takes a real-time understanding of shoppers’ unique interests and behavior as well as the ability to reach out with relevant and personalized communication to make it work – abilities all driven by rich consumer data. bLoyal’s integrated loyalty marketing platform helps retailers leverage data collected through on- and offline sales to automatically deliver the right promotions at the right time to drive consumer purchasing behavior.
The Pain Point
Marketing A Different Kind of Platform
An Integrated Marketing Strategy
Our branding deepdive started with an assessment of the company’s existing messaging strategy. Our goal was to build a more concise, modern, and resonant voice appealing to the brand’s high-volume small and mid-market audience. Our work included new visual and editorial assets as well as the design system to guide their use.
We began updating the company’s digital footprint starting with a new sales optimized website including SEO and integration to its CRM. We mapped a comprehensive sales funnel and focused on demand generation activities that created broad awareness of bLoyal as a leader in the consumer loyalty space through owned and paid media.
For organizations without a full time design resource, building consistent creative materials is a tough challenge. The company leveraged our creative team on an ongoing basis to build a wide variety of creative materials - from infographics to blog posts to webinars - all supporting digital and communications efforts as well as sales enablement.
We shaped and delivered messaging about the company’s latest features and capabilities through social media, email marketing, and public relations. Our work included ongoing marketing automation, customer engagement and reputation management and internal customer retention.