Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Out-of-home marketing helps you turn almost any outdoor surface into a canvas for your brand. We leverage it as part of a deeper omnichannel marketing strategy, seamlessly blending out of home creative creatives with other off and only channels to drive deeper engagement.
Online media has become the primary driver for attention over the last decade. As digital fatigue has grown however, it’s created a unique opportunity for organizations to leverage street marketing initiatives to grab attention. That often requires a separate siloed partner who These skill sets often done align though and those who want to take advantage are pushed
Integrated out-of-home marketing services from Catalyst blend the best of old and new media to deliver a new generation of out-of-home communications perfect for growing awareness. Our in-house out-of-home team works intimately with the rest of our team to build deeply integrated and outcome-driven campaigns featuring street marketing tactics
We develop creative campaign concepts tailored to your target markets, identifying optimal placement types and locations that maximize visibility.
Our team creates eye-catching visuals optimized for specific OOH formats, considering viewing distance, traffic patterns, and environmental context.
We coordinate production, secure permits, manage vendor relationships, and oversee installation to ensure quality execution across all campaign touchpoints.
We track impressions, monitor earned media, analyze digital lift in campaign markets, and report on performance demonstrating awareness impact.
Out-of-home marketing delivers brand messages outside the home and digital screens through physical placements like billboards, transit ads, street furniture, murals, and guerrilla installations. OOH puts your brand in front of consumers during their daily routines—commuting, shopping, dining—creating repeated exposure that builds awareness and brand recognition in specific geographic markets.
No—we provide OOH as part of integrated marketing campaigns, not as one-off placements. OOH works best when coordinated with digital, content, and PR strategies to reinforce messaging across channels. If you're looking for standalone billboard buys or transit advertising, we'd be happy to refer you to specialized OOH media buying partners.
Yes, when used strategically for awareness and brand building rather than direct response. OOH can't track conversions like digital ads, but it excels at creating familiarity and recall—making people more likely to convert when they encounter your brand elsewhere. Modern OOH campaigns work as part of omnichannel funnels, driving brand awareness that supports your digital conversion efforts.
We have OOH resources across 60+ major markets globally including the US, Canada, Mexico, UK, and Asia Pacific. Capabilities vary by market—major metros offer full-service options (billboards, transit, street-level activations) while secondary markets may be more limited. We can source creative and operational partners in new markets as needed for your campaign.
OOH pricing varies significantly based on campaign type, market, placement duration, and production complexity. Billboard campaigns might start at $10,000-$25,000 for design, production, and 4-week placement in secondary markets, while major metro guerrilla campaigns can range from $25,000-$100,000+. We provide detailed proposals including strategy, creative, production, placement costs, and any permits or insurance requirements.
Traditional OOH (billboards, transit ads) carries minimal risk since placements are pre-approved. Guerrilla marketing, street art, and unconventional activations carry more risk, which we minimize through property owner agreements, eco-friendly materials, proper permits, and vetted partners. We'll outline any elevated risks upfront and require client indemnification for non-traditional campaigns. We reserve the right to refuse or cancel activations that pose risk to our team, brand, or property.
OOH campaign duration depends on objectives and budget, but most run 4-12 weeks. Billboards and transit ads typically require 4-week minimum commitments, while guerrilla activations and street art might be 1-3 day events with lasting physical presence. Brand awareness campaigns benefit from longer runs (8-12 weeks) to build recognition through repeated exposure, while event-driven or product launch campaigns might run 2-4 weeks for concentrated impact.
We measure OOH through estimated impressions (traffic counts, foot traffic data), geographic reach, and indirect digital signals. Success metrics include increased branded search volume during campaign periods, social media mentions with location tags, website traffic spikes in campaign markets, and promo code usage tied to OOH placements. For guerrilla campaigns, we track earned media coverage and social amplification. Pre/post brand awareness surveys can also measure lift in campaign markets versus control markets.
Yes—we manage all permitting, approvals, and legal requirements for OOH placements. For traditional media (billboards, transit), this is handled through established vendor relationships. For guerrilla campaigns and non-traditional placements, we secure property owner permissions, city permits where required, and any necessary insurance. We ensure full compliance with local regulations and inform you of approval timelines during the proposal phase.
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