Direct-to-Consumer Marketing Case Study
Reimagining a Direct-to-Consumer Original
Wine of the Month Club is one of the most well recognized and longest standing direct-to-consumer businesses globally. The company was founded in 1972 as a way to remove anxiety in the wine buying process. It was first to market in the online ecosystem and, over the following years, set the benchmark for direct-to-consumer businesses, providing subscribers with access to an award-winning selection of wines, delivered to their door on a monthly basis. Today, the company’s founders are committed to going beyond the bottle and driving education around wine and the wine buying process in a way that makes it more approachable and fun.
The Pain Point
Marketing A Different Kind of Platform
An Integrated Marketing Strategy
We modernized the brand’s online persona, working from its existing logo to create a contemporary, engaging and unique website design that helped showcase its founder’s personality and wine industry knowledge.
In addition to developing a mobile optimized website, we provided a wide array of digital marketing support from technical scoping to search engine optimization, implementation of updated help desk features, automation, and loyalty marketing integration.
The company had a unique opportunity to leverage content that it had built over the course of two decades, to drive inbound sales around long tail keywords. They included educational blogs, reviews, videos, recipes, et al.
Manage the company’s editorial calendar, including social media, email marketing, and messaging. Engage in daily conversations with learners using the platform to develop long standing relationships