The Integrated Marketing Approach
A modern framework for delivering omnichannel brand experiences at scale.
Leveraging Integrated
Why Integrated?
The buyer's journey has gotten more complex, spanning hundreds of on- and offline touchpoints. Integrated marketing offers a binding operational framework designed to create value-added benefits across the entire “path-to-purchase”.
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Reduces brand entropy by organizing previously siloed strategic, creative, and technical teams into a single collaborative framework
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Empowers marketing leaders to deliver better results by focusing on outcomes instead of a single prescribed marketing channel
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Mirrors today’s multi-faceted journey with seamless omnichannel brand experiences reflecting the way buyers now engage their favorite brands
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Improves brand advocacy, allowing leaders to better influence buyer’s purchasing behavior throughout the path-to-purchase




Seamless Omnichannel Storytelling
Integrated marketing is the most effective way for brands to create and deliver seamless omnichannel storytelling at scale. Building an integrated strategy can be resource intensive though, requiring a full-stack marketing department, comprising top martech tools and operational expertise




Making Integrated Accessible
Our approach makes omnichannel strategies accessible with a shared marketing operations backbone that helps small organizations get big results. We deliver the power, flexibility, and expertise needed to leverage omnichannel marketing without the cost of an integrated marketing department.
We Don't Replace Great Marketing Leaders. We Amplify Them.
Learn
You'll meet, one-on-one, with an integrated marketing strategist to define the organization's unique opportunities and pain points.
Build
An integrated project manager will collaborate with your team to implement both operational and tactical marketing campaigns.
Embed
We'll leverage our three part solution, including capabilities, partnerships, and services, to build an outcome-driven marketing framework.
Iterate
We'll leverage our three part solution, including capabilities, partnerships, and services, to build an outcome-driven marketing framework.
Our team isn’t bound to a specific strategy or channel. Instead, we start with your business objectives and work backwards leveraging the power, flexibility, and expertise of our solution to deliver a marketing strategy that supports growing brands throughout their organizational journey.
FAQs About the Integrated Marketing Approach
How do I build an integrated marketing campaign?
How Much Does Integrated Marketing Cost?
Is there a difference between integrated marketing and integrated communications?
What is the goal of integrated marketing?
The goal of integrated marketing is to create stronger outcomes based on deeper knowledge sharing and collaboration between subject matter experts. The integrated marketing approach has a wide array of benefits ranging from increased operational efficiency to more consistent, resonant, and impactful messaging. Our goal as an integrated marketing agency (one specializing in emerging brands) is to act as a bridge to growth - one that empowers you to eventually build your own, fully-integrated, marketing department.