Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Messaging is an essential gear in today’s dynamic marketing and communications machine. Integrated communications makes it more effective by outreach as part of a larger ecosystem of marketing strategies, working together to deliver seamless omnichannel messaging at scale.
In today’s hyper-saturated communications ecosystem, public sentiment is more often shaped through the comments sections than a press conference. The brands that are willing to meet buyers in the places they now spend time with unique, authentic, and engaging real-time communications are winning the fight for market share and building advocacy at record pace.
Catalyst helps growing brands make it feasible without the development of a resource heavy in-house communications team. We’re not just a stop gap solution either. Our team of experts understands how to leverage the communications ecosystem and build creative, compelling omnichannel content that shapes the narrative around your brand.
We develop messaging frameworks, content calendars, and distribution strategies that align with your brand voice and resonate with audiences.
Our team produces social content, email campaigns, press materials, and community responses that engage audiences and support marketing objectives.
We manage daily posting, community engagement, media outreach, and email deployment while maintaining brand consistency and responding to opportunities.
We track engagement, sentiment, and business outcomes, providing reports and adjusting our approach based on audience response and trends.
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Content marketing focuses on creating the material (blogs, videos, case studies), while communications focuses on distributing that content and managing audience relationships. Communications includes PR, social media management, email marketing, influencer outreach, and community management. They're symbiotic—content feeds communications channels, and communications insights inform content strategy—but require different skill sets and workflows.
Yes—we offer flexible arrangements based on your existing resources. If you have an in-house content team, we can handle distribution, social management, and PR. If you have someone managing communications, we can provide the content. Or we can handle everything end-to-end. We tailor our services to complement your team's capabilities and fill specific gaps.
We start with any existing brand guidelines, style guides, or past content you've created, then refine our understanding through regular feedback during the first 2-3 months. Every piece goes through your approval initially until you're confident we've captured your voice. Our team has experience across industries from hospitality to technology, which accelerates the learning curve. Most clients feel comfortable with minimal oversight by month three.
All communications go through multi-layered review before reaching your audience: two-person editorial teams check grammar and brand alignment, then drafts are sent to you for approval via our project management platform. You can approve, request revisions, or provide feedback with tracked changes. For ongoing social media and email, we establish approval workflows during onboarding—some clients want to see everything, others approve monthly calendars and trust execution.
We have an established crisis protocol: the moment a crisis is flagged, we pause all scheduled communications and convene an emergency call within hours. We'll align on messaging strategy, draft responses, and prepare for follow-up questions before any public statements. After the initial response, we monitor sentiment, manage ongoing inquiries, and adjust communications as the situation evolves. We also offer dedicated crisis PR and reputation management services for major incidents.
Communications retainers typically range from $3,500-$12,000+ per month depending on services and volume. Social media management alone starts around $3,500-$5,000/month, while comprehensive programs (PR, social media, email marketing, influencer outreach, community management) range from $7,000-$12,000+/month. Pricing varies based on posting frequency, platform count, and whether you need content creation or just distribution. We'll provide a custom proposal based on your needs.
Public relations (PR) is the practice of shaping your brand's reputation through earned media—coverage you don't pay for directly. This includes media pitching, press releases, journalist relationships, press conferences, speaking opportunities, and crisis management. Unlike advertising where you control the message, PR involves earning third-party credibility through strategic storytelling and relationship building with media outlets and influencers.
No—ethical PR firms cannot guarantee specific media placements since journalists maintain editorial independence. However, we guarantee consistent effort: targeted media pitching, relationship building, compelling story angles, and follow-up. Our success depends on newsworthy stories, timing, and journalist relationships. We focus on quality placements in relevant outlets rather than vanity metrics, and typically secure coverage for clients within 3-6 months of sustained effort.
We manage all major platforms including LinkedIn, Instagram, Facebook, X (Twitter), YouTube, TikTok, and emerging platforms relevant to your industry. Platform selection depends on where your target audience is most active—B2B companies typically focus on LinkedIn and Twitter, while consumer brands may prioritize Instagram and TikTok. We recommend starting with 2-3 platforms and expanding based on performance and capacity.
We track both engagement metrics (media impressions, social engagement rates, email open/click rates, follower growth) and business outcomes (website traffic from communications, lead generation, brand sentiment, share of voice vs. competitors). Monthly reports show trends across all channels, highlight top-performing content, and connect communications activities to business results. We establish baseline metrics during onboarding and set realistic growth targets based on your industry and investment level.
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