Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
See how provided marketing support to a lab developing cannabis extracts and emulsions for consumer packaged goods brands.
SōRSE Technology has become the authority in water-soluble cannabis-derived functional ingredients for the CPG space. The B2B company has helped some of the most popular brands in the world create a wide range of infused food, drink, and topicals. As the market has grown, however, so has the company’s need to scale its demand and lead generation efforts. It’s goal is to become the most trusted B2B partner in a rapidly growing market.
The company had established itself as a trusted brand for THC and CBD infusions. Reaching the volume of business buyers it needed to scale was tricky, though. The industry is still highly regulated and audiences had lots of questions about the costs, processes, and legalities behind its products. Our strategy capitalized on this knowledge gap by offering a content-forward lead gen engine designed to make SōRSE the most trusted source for functional ingredients in the cannabis CPG space.
SōRSE’s small in-house marketing team had its hands full. To begin scaling, it needed an outside partner that could help kick marketing communications into high gear without breaking the bank. Catalyst offered a full-stack solution that could take direction from but work independently of its team and other partners. That allowed the startup to strengthen the brand, build a website, and develop a content solution—pulling in necessary stakeholders on an as-needed basis.
Our work with SōRSE Technology has included:
BrandingWe refreshed and reorganized the company's existing visual assets into a comprehensive business-facing identity – one that aligns itself around its target audience driving trust, recall, and advocacy.
ContentOur team development of supporting content, including various sales materials and an animated explainer video designed to support its website and email marketing outreach.
DigitalWe built a from-scratch twenty-five page website focused on driving leads by communicating the company's unique products and services, industry knowledge, and unique process. Work including technical integration to third-party CRM and other tools.
Our collaborative framework was built to support fast-growing teams in the startup and technology spaces. That made our partnership with SōRSE easy. We embedded with the company’s small in-house team delivering a range of on-demand expertise related to the established scope. Our team managed deliverables through shared task management, ongoing sprint calls, and real-time communication like chat and email.
"Working with Catalyst has been great. Their project management support is second to none, and their diverse capabilities really amplify the size of our internal marketing team without a huge commitment. That helps us stay lean and flexible while we grow."
SōRSE has become the leading provider of functional cannabis ingredients and is positioned for growth with a unique portfolio of owned and third -party consumer packaged goods from soda to body lotion.
growth in unique online engagements helping to shape brand awareness
Increase in the total number of leads generated through digital channels
growth in the company’s top line sales including existing customers
