Cannabis Marketing Case Study

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Project Summary

During this project, we provided marketing and communications support for a manufacturing partner developing cannabis extracts and emulsions for consumer packaged goods.

The Client

SōRSE Technology is the national leader in water-soluble cannabis emulsions and other functional ingredients for popular CPG brands, including infused food, drink, and topicals.

The Strategy

Build Trust Through Authority

The company's audience had lots of questions about the costs, process, and legalities behind its products. Our strategy capitalized on this knowledge gap by offering a content-forward lead gen engine designed to make it the most trusted source for cannabis-based functional ingredients.

Full Stack Marketing Resources for the Cannabis Space

The company's small marketing team already had its hands full. It needed a full-stack solution that could work independently of its small hub-and-spoke operation to formalize its brand, build a website, and develop content - pulling in necessary stakeholders on an as-needed basis. Our project team was purpose-built to deliver on the client's unique objectives. It included strategic, creative, and technical resources like branding, visual design, video editing, search and conversion rate optimization and front-end development - all led by an integrated project manager.

Cannabis Marketing Services

Branding

We refreshed and reorganized the company's existing visual assets into a comprehensive business-facing identity – one that aligns itself around its target audience driving trust, recall, and advocacy.

Content

Our team development of supporting content, including various sales materials and an animated explainer video designed to support its website and email marketing outreach.

Digital

We built a from-scratch twenty-five page website focused on driving leads by communicating the company's unique products and services, industry knowledge, and unique process. Work including technical integration to third-party CRM and other tools.

An Ongoing Collaboration in the Cannabis Space

Our tactical partnership model meant that the project champion could work with a single project manager throughout the course of the project rather than dozens of individual subject matter experts. All stakeholders participated in bi-monthly sprint meetings conducted through video and used to define requirements, get approvals, and process feedback. Catalyst has continued working directly with the company as its digital agency-of-record since.
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The Outcome

Building a B2B Leader in the Cannabis Space

SōRSE has become the leading provider of functional cannabis ingredients and is positioned for growth with a unique portfolio of owned and third -party consumer packaged goods from soda to body lotion.

100K+

Unique website visitors over the course of the last year

5000+

Leads generated through combined site and landing pages

17%

Conversion rate on website traffic generated from search

"Working with Catalyst has been great. Their project management support is second to none, and their diverse capabilities really amplify the size of our internal marketing team without a huge commitment. That helps us stay lean and flexible while we grow."

Quote

Diana Eberlein

Vice President of Marketing

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