Catalyst’s partnerships models help you do it. We allow marketing leaders to pick the collaborative framework best suited for their organizational structure or combine them to drive broader business outcomes.
Catalyst’s integrated marketing framework was built on almost twenty years of collaborative experience inside fast-growing organizations. While leaders in the space often turned to a hub-and-spoke model, leveraging multiple siloed agency partners, that meant sacrificing the type of deep collaboration between teams that’s central to omnichannel marketing.
We closed it with an ops-focused agency partnership that emphasizes deep vertical and horizontal integration between teams to build integrated campaigns at scale. Leveraging it takes new ways of thinking about collaboration – breaking down walls between decision makers, project managers, and subject matter experts alike.
Working with Catalyst has been great. Their project management support is second to none, and their diverse capabilities really amplify the size of our internal marketing team without a huge commitment. That helps us stay lean and flexible while we grow.