For communications leaders in the public sector, keeping up with all of the platforms, channels and devices where constituents now spend time can be a real challenge.
Many resort to small, less experienced local teams, but struggle to reproduce the same depth and breadth of communications audiences now expect because of it.
Focus on the smallest audience for whom your product is competitive, widening your outreach to grow.
Invest in customer support as part of your marketing strategy by creating a brand promise and continually overdelivering on it.
Build a strategic discount program early to attract buyers whose positive experiences you can leverage for growth.
Use size to your advantage, building one-on-one relationships with each of your customers that drive word of mouth.
Catalyst’s embedded marketing solution does more than bridge the gap for public sector leaders. It helps them meet constituents in all the places they now spend time.
Leverage our full-stack capabilities to support a one-time objective or on an ongoing basis. We offer government entities the power of a well-resourced marketing department without the cost.
We hired Catalyst to help establish our brand as the leader in the space and facilitate our sales process with ongoing marketing support. Lead generation has also improved significantly, both in volume and quality, with leads being...
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