As Seen In:

Life Lessons Developed on the Links

Youth Marketing Case Study

Project Summary

During this project, we worked with stakeholders at a nationally recognized youth development program to shape its message with integrated content and communications services.

The Market

Building Character One Swing at a Time

Success on the golf course requires planning, resilience, and strategy. That makes it a great arena for young people to practice the problem solving skills they'll need to face their biggest challenges. The First Tee's mission is to connect children and young adults of all socio-economic backgrounds with golf mentors. By placing golf at the center of a learning relationship, the organization helps build lifelong relationships that benefit themselves and their communities.

The Client

The First Tee of Greater Seattle is a local chapter of the national youth development program – and official partner to the USGA, PGA/LPGA, and Masters organizations.

The Challenge

Going Beyond the Mission to Tell a Story

The First Tee needed to communicate its purpose, activities, and impact in a way that drove mission-critical objectives - from athelete registration to corporate fundraising. Management's ability to foster deep engagement with its mission through rich multimedia storytelling has made it the favored channel for doing so. With multiple organizational stakeholders, nationally mandated guidelines, and a complex workflow content out the door, however, managing it often detracted from stakeholders' primary responsibilities.

The Strategy

Storytelling from the Course

Our strategy leveraged social media to make golf relevant to parents and youth. We wanted to go beyond the back nine to show how values developed through the First Tee program delivered lifelong benefits for players, families, and their communities.

A Communications Driven Team

As the small local chapter of a national organization, most of The First Tee's resources supported program administration. It needed a central point of contact that could both facilitate deeper storytelling and help organize it. We put together a content and communications marketing team that could support the team with strategic, creative, and operational expertise.

An Integrated Marketing Team


We worked with stakeholders - including employees, mentors, athletes, and parents - to develop a workflow for bringing new content to market. Our strategy focused on events as key opportunities for storytelling. When combined with the organization's stream of owned and earned media, we were able to create a compelling newsfeed that showcased the organization's reach and impact.


We built a collaborative social media workflow that allowed organizational stakeholders to contribute and maintain oversight. Our community manager processed submitted content, adding context, and submitting to a shared editorial calendar for review. We published and tracked performance engaging fans directly in the organization's feed and conferring with stakeholders to gain clarity around more complex questions.

Deep Collaboration

Over three years, Catalyst provided managed communications services that required ongoing collaboration. We worked with stakeholders primarily through private chat and email, checking in with phone and video conferencing on an as-needed basis. Our partnership extended to private consulting for the parent organization, showing how social media could fit into its larger brand and digital marketing refresh.

The Outcome

Building a Local Community with National Recognition

In addition to earning accolades from the PGA and Master's, the organization's social presence drove spikes in registrations, mentorship, and fundraising.


Communications through the organization's social channels


Engagements with fans and supporters of the organization


Growth in the organization's online audience over three years


"We've loved working with the Catalyst team. They're friendly, professional, and are always willing to advise on communications challenges we've put in front of them. Great company to work with. We couldn't be happier with their services."

Joshua Feld

Programs Director

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