Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
During this project, we worked to shaped communications at one of the most recognized nonprofit brands in the world with integrated content and communications services.
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Over 117,000 people with intellectual and developmental disabilities live in Washington state. Special Olympics Washington offers each of them a chance to lead more fulfilling and purposeful lives, on and off the playing field.
To do it, the nonprofit must attract tens of thousands of partners, volunteers, donors, and advocates annually.
Activating them requires the organization to tell a compelling story about its impact.
Our approach focused on humanizing the stories of people with intellectual and developmental disabilities through multimedia communications. By creating a stronger understanding of and connection to athletes everyday lives, we could move supporters to action more often.
Like many charitable organizations, one of Special Olympics Washington's biggest challenges is delivering the type of omnichannel communications its audience now expects on a nonprofit budget. Our approach bridged that gap, allowing leaders to leverage our full-stack strategic, creative, and technical resources without the commitment to a large marketing department.
BrandingOur creative team updated the organization's brand materials as well as a range of campaigns, from seasonal competitions to annual fundraisers. These assets have been used to align messaging across various departments, sub-chapters, community partners, and media organizations.
ContentOur team developed thousands of creative materials communicating the organization's mission and principles, core programs, and calls-to-action. They include static and rich media like graphics, videos, webinars, social media assets, press releases, websites, pitch decks, and more.
DigitalWe delivered a wide range of digital marketing support including custom website design, development, and maintenance, PPC advertising, CRO, and more. Our efforts have been a vital aspect of the the organization’s ongoing digital health as well as its larger digital transformation strategy.
CommunicationsOur team shaped and delivered messaging through social media, email marketing, and public relations channels. Our work included managing the organization's editorial calendar, publishing, community management, analytics, and more.
Out-of-HomeWe supported the organization’s most high-profile yearly fundraising campaigns with a range of print media including retail and wild posting. Other direct mail and street campaigns helped drive tactical goals such as volunteer and athlete recruitment.
Our project manager acts as the "single point of contact" overseeing initiatives for both ongoing communications and tactical campaigns through regular sprint meetings, chat, email, and video conferencing. The result has been a more efficient use time and money for the organization’s internal marketing team and the ability to execute on its mission rather than spending time managing dozens of service providers.
Catalyst has been embedded with Special Olympics Washington for over five years. During that time, we’ve become a core part of the organization's strategy for driving athlete participation, volunteerism, and fundraising.
Tactical campaigns supporting events and competition
Unique communications delivered across channels
Raised in marketing supported fundraisers and initiatives
"The Catalyst team is amazing to work with. They're responsive, invested in our success and always able to provide insightful feedback on our overall communications strategy."
