Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
Working with Catalyst is easy. Tell us a little about your organization below. One of our strategists will get back to you shortly to learn more about your goals.
During this project, we helped a nationally recognized engineering firm win one of the most important public works projects in Seattle's history. A light-rail extension designed to ease regional congestion and drive growth.
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Kimley-Horn is one of the largest civil engineering firms in the country. Over its 50+ year history, the agency has worked on projects ranging from local municipal infrastructure to nationally recognized monuments.
Our strategy focused on an integrated, earned and owned media campaign that could drive positive sentiment about the organization's capabilities.
As an enterprise sales and marketing team with significant internal resources, the organization needed strategic, creative, and operational know-how. We assembled the project team and got to work negotiating with local partners, building creatives, and collaborating with the company's project managers. Our integrated project team allowed the company to temporarily amplify its scope of expertise and pull off the campaign.
Light Rail TakeoverWe organized a "takeover" of the light-rail station adjacent to the SDOT's downtown headquarters. It included banners covering all of the walkways, platforms, and street-level frontage. The tactic drove over a million impressions from general commuters including Department of Transportation decision makers.
WildpostingWe implemented a targeted poster campaign that covered much of the corridor connecting SDOT to city hall. They included street-level wild postings as well as retail eateries and shops that workers routinely passed during their workday.
BussesWe created externally facing signage on public busses traveling through the targeted region. Bus "kings" and "queens" helped saturate the surrounding area. They ensured that the organization's brand was seen, even by those who walked and drove to its offices.
"Our project team worked with the company's internal sales and marketing department to implement this tactical campaign. We communicated needs and deliverables through email with regular sprint meetings to align on timing and deliverables. Our final project report was delivered after the campaign directly to the VP of Communications."
Our support helped Kimley-Horn win the light-rail extension contract with Seattle's Department of Transportation. The project became the first for its newly established Pacific Northwest office.
Individual creatives for use in bus, train, and retail.
Impressions in Seattle Metro and commuter audiences
"We built an excellent experience working with Catalyst. Their team is professional, communicative, and creative. They understood the project and helped gain an important win for our new Pacific Northwest office"
