Integrated Marketing Strategy Services to Support Leading Marketing Campaigns

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Creative Agency Solutions

Start leveraging omnichannel marketing strategy with experience in growth and scale.

Marketing trends change quickly but remain based on the premise that effective communications align organizations with their customers through brand experiences. Catalyst uses omnichannel marketing strategy designed to mirror the evolving brand journey. From social media to street marketing, we build custom marketing strategies for growing brands.

  • Demand Generation
  • Journey Mapping
  • Omnichannel Communications
  • Customer Engagement
  • Account Based Marketing
  • Viral/Shared Media
  • Editorial Calendar & Development
  • Inbound Marketing Strategy
  • Communications Strategy
  • Digital Footprint Development

An Outcome-Driven Approach Based on Today’s Omnichannel Brand Experiences

Today’s fastest growing organizations use marketing strategy to create a roadmap that aligns their brand and customers’ values. Omnichannel storytelling allows them to build your marketing strategy and pivot quickly is one of the most important aspects of reaching the right customers at the right time for growth.
Marketing strategy from Catalyst is outcome driven, focusing on the buyer’s journey. Instead of delivering single channel strategies, we start with the outcome and work backwards. Our process helps marketing leaders leverage the entire marketing ecosystem mimicking the way growing brands access the type of marketing theory that enterprise brands use to get and stay ahead.

An Integrated Team of Strategy Resources to Tell Your Brand Story

1

Define Goals

Working together starts with a discovery session where we’ll define what’s driving your business pain points, opportunities, and objectives.

2

Build a Roadmap

We’ll build a custom marketing strategy based on your feedback and designed to reach your customers in all the places they call home.

3

Activate Solution

Integrated marketing strategists work directly with project managers and channel-based resources throughout implementation.

4

Iterate Strategy

Our team will continue to iterate based on growth in your KPIs, meeting regularly to review and make changes on an as-needed basis.

Creative Capabilities FAQs

What is Marketing Strategy?

Marketing strategy encompasses all of the emotional/behavioral concepts marketers use to drive awareness, engagement, and consideration of a brand or product. It includes the process of organizing varying types of marketing concepts into a single unified marketing doctrine meant to achieve a specific brand objective.

What does a marketing strategy look like?

Marketing strategy has many core concepts and the way that an individual marketer or marketing team chooses to define them depends largely on the specific use case and their unique approach and philosophy. Since strategy is part of Catalyst’s proposal process, we typically use a short visual presentation to get aligned in the early stages and follow it up with a written synopsis and scope of work as part of our proposal process.

Why do I need a Marketing Strategy?

A well-defined marketing strategy provides a framework for understanding the unique challenge that a brand is trying to help buyers overcome. It builds consensus around their solution, process for attaining the desired results, and a way to measure their success. Not building a defined marketing strategy can be extremely costly, both in opportunity cost and through inefficient use of resources.

What if the Marketing Strategy isn’t Working?

It’s important to note that shaping buyer sentiment isn’t guaranteed to happen quickly. Iterative changes to a marketing strategy are extremely common and our process includes a wide range of discovery and collaborative planning and implementation so you get buy-in at every stage of the process. That said, if something’s not working, we want to know why and make changes as soon as possible. Doing that can require additional qualitative and quantitative research and work. Our commitment is to continue to better our understanding of your products, buyers, and public perception to give your product the best chance possible of success.

What Defines Catalysts' Unique Approach?

Our agency supports organizations who want to leverage the same and maintain a small marketing footprint; typically startups, sales-driven organizations, nonprofits, etc. Therefore, our approach focuses on end-to-end services that are typically leveraged with enterprise companies.

Do you offer standalone marketing strategy consulting?

There are many capable marketing agencies who offer standalone consulting and we’d be happy to make a referral to one if needed. At Catalyst however, we’re laser-focused on bridging the marketing gap for our fast-growing clients. That’s why our solution focuses on the development of internal marketing strategy and other capabilities. At the early stages of your journey, that support is built into our managed services offering. Later on, it becomes part of our offboarding process but is not offered apart from larger engagements.

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