B2B Professional Services Marketing Case Study
A Storied Engineering Firm
Raleigh NC based Kimley-Horn is one of the largest civil engineering and consulting agencies in the country. The professional services firm has worked on a wide array of projects over its 50+ year history, from local municipal infrastructure and upgrades to nationally recognized monuments. It’s reach has expanded rapidly in recent years including a recently added Seattle office established to support projects in the growing metropolis and around the Pacific Northwest.
The Pain Point
The Marketing Challenge
An Integrated Marketing Strategy
Our team developed a three-part strategic approach to reach decision makers' at multiple touchpoints throughout their workday including a light-rail, public bus, and retail activations.
Provide a wide array of digital marketing support from redesigning the company’s website to . Ongoing work includes strategic and technical support including CRM, MAS, and Email/SMS marketing integration.
Our team developed branded materials for each of the three activations. Their work included concepting, creative design and development, sizing, and proofing through multiple management tiers.
Our team implemented each of the activations, orchestrating street teams, local businesses, and partner agencies to implement the campaign in an integrated manner, across activations.