EdTech Marketing Case Study
Closing the Skills Gap with 'Smart Learning'
The Pain Point
Marketing A Different Kind of Platform
An Integrated Marketing Strategy
Develop the company’s logo and color palette into a full visual identity and work with marketing stakeholders to define its brand strategy, profile, editorial identity. Combine them into brand standards that can be used to ensure consistency across teams
Provide a wide array of digital marketing support from website design and dev to search engine optimization, to marketing automation. Ongoing work includes strategic and technical support including CRM, MAS, and Email/SMS marketing integration.
Build the organization’s subject matter authority through thought leadership materials, sales and marketing collateral, multimedia content et al. Use it to legitimize the brand and drive word of mouth among fans.
Manage the company’s editorial calendar, including social media, email marketing, and messaging. Engage in daily conversations with learners using the platform to develop long standing relationships