Commercial Food Manufacturing Marketing Case Study
Driving the next generation of growth for a half billion dollar food manufacturing partner
The Pain Point
Big Growth on a Small Marketing Footprint
Reposition a Global Leader in Food Manufacturing with Integrated Marketing Strategy
Catalyst’s integrated strategy was designed to soften and fill out the company’s brand narrative with community-focused content deployed through ongoing embedded digital and communications marketing initiatives.
Our brand team worked to humanize the organization’s visual and editorial style making them feel more contemporary, friendly, and community-focused. We aggregated its materials into a design system that could be used to administer the brand across silos.
We developed a wide array of content supporting the organization’s updated brand strategy, from copywriting to multimedia photo and video content used to support the brand’s online communications as well as sales collateral, billboards, public relations, et al.
We collaborated with the company’s sales and marketing leaders to design, and build a community-forward website that highlighted the brand’s outreach initiatives, capabilities, and leadership and positioning it a trusted business partner for quality focused brands.
Our team assumed management of the brand’s social media, email, and public relations channels, shaping messaging consistent with its recent brand overhaul and built to communicate the company’s most important community-focused news and announcements.
We worked with the company’s human resources department to create and deliver an array of out-of-home marketing campaigns including billboards and retail posering supporting its hiring efforts and other community outreach initiatives.